Say it when you FEEL it.

Some people don't realize the actual seriousness of some of the things they say. Personally, I think that a lot of people say things just because they feel obliged to, or if they feel like if they say something that someone wants to hear it will make things better. This, my friends, creates a false idea of something that you may not really mean. For example, if a girl tells a guy that she loves him, he may feel he HAS to say it only because she told him, when he may not feel the same way just yet. I don't have the most (good) experiences with women, but I'm pretty sure that they appreciate it more when you say it when you ACTUALLY mean it, and not when you feel its the only way to keep her. When you say things like that, you have pretty much signed a contract that you have to fulfill in order to show what you just said, and if you don't feel exactly the way that you say you do, that can be kind of hard to do. Believe it or not, people have higher expectations for you than you think, and they expect you to do the best you can to fulfill that. In the end, if you don't fulfill your impulsive lie, you end up disappointing other people in the process, whether you're talking about doing a favor for someone, loving someone, keeping a promise for someone, etc. In other words, if you say something when you mean it, you will show it more, therefore making it better for you and others. Catch my drift?